Social media is increasingly important for all communications pros, but dovetailing it with traditional media is the way to go.
With the rise of social media, many “experts” have predicted the
demise of traditional media, whether for information dissemination,
advertising, marketing or PR.
One of our readers recently commented, “I am not so sure I need access to a traditional reporter anymore!”
Though
I encourage my clients and students to include social media in their PR
strategy, I would not advise anybody to drop traditional media.