Have you ever wondered how much energy you should put towards optimizing your press releases? If so, please consider adopting my 50-40-10 optimization technique for your next press release (it’s great for blog posts too, by the way!).
So what does 50-40-10 mean? 50-40-10 is a technique for allocating your time and energies efficiently when optimizing releases.
Spend about 50% of your time optimizing your headline. These days, we are inundated with information and being compelling from the outset is often crucial to getting your message heard by an audience of journalists, bloggers and newsreaders that have no shortage of articles to read at any time.