Media Buying

GISL provides media buying services for television, radio, newspapers, magazines (local, regional and international), periodicals and on the Internet. We utilize the most current advertising data to ensure our client.

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Articles

5 reasons PR pros still need traditional media

Social media is increasingly important for all communications pros, but dovetailing it with traditional media is the way to go.

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The 50-40-10 Rule of Optimizing Press Releases

Have you ever wondered how much energy you should put towards optimizing your press releases?  If so, please consider adopting my 50-40-10 optimization technique for your next press release (it’s great for blog posts too, by the way!).

So what does 50-40-10 mean?  50-40-10 is a technique for allocating your time and energies efficiently when optimizing releases.

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